DOWNLOAD PDF RESUMEAbout Me
I’m Daniel Goldman — a creative director with a systems mindset.
For over two decades, I’ve helped companies communicate more clearly and operate more efficiently by bridging the gap between visual strategy and operational execution. I’ve built brand systems, signage programs, vehicle wraps, and digital tools for businesses ranging from local firms to national brands and even NASCAR teams.
While I was originally trained in traditional graphic design and print production, my role has consistently evolved to include systems design, digital infrastructure, and internal tech leadership. I don’t just produce great visuals — I help organizations implement scalable, efficient processes that bring those visuals to life consistently across every touchpoint.
I’m currently seeking a new opportunity where I can bring this hybrid skillset — creative leadership + operational delivery — to a team that values clarity, collaboration, and growth.
Professional Summary
Multidisciplinary Art Director and Creative Systems Lead with over 20 years of experience in visual communication, workflow development, signage, vehicle branding, and marketing automation. Proven ability to lead both creative and operational initiatives, bridging strategy, design, and execution. Skilled in Adobe Creative Suite, WordPress, Power Automate, Microsoft 365 administration, and vendor management. Known for delivering clean, consistent creative outcomes — and building the systems to support them at scale.
Core Skills
- Brand Development & Campaign Strategy
- Print & Large-Format Graphics (Fleet, Signage, Environmental)
- Web & Digital Production (WordPress, CMS)
- Workflow Automation (Power Automate, SharePoint)
- Internal Tech Communication & Vendor Coordination
- Marketing Systems (Email, Social, Internal Comms)
- Microsoft 365 Integrations
- Cross-Department Collaboration & Creative Ops
Professional Experience
Art Director (Director of Creative Systems)
Night Owl Companies – Charlotte, NC (2019 – 2025)
Directed all visual communication, branding, signage, marketing systems, and internal digital tools across a family of companies serving national brands. Managed large-format printing, fleet graphics, and racing sponsorships. Served as internal IT liaison, developing workflow automations, SharePoint portals, onboarding systems, and vendor coordination protocols. Led cross-brand creative cohesion while managing high-volume production timelines.
Graphic Designer
Procal Printing and Graphics – Charlotte, NC (2018 – 2019)
Created custom car wraps, decals, and signage for motorsports teams (including NASCAR), local businesses, and high-profile commercial fleets. Worked under tight deadlines and complex brand standards. Specialized in full-vehicle layouts, contour-cut vinyl, and sponsorship graphics.
Creative Director
Osmosis Media Services – Charlotte, NC (2015 – 2018)
Developed full-service brand systems and websites for small and mid-size businesses. Provided art direction, CMS development, and cross-channel media production for both print and digital. Oversaw client relationships and vendor management.
Design / Prepress Specialist
Media General, Richmond Times Dispatch – Richmond, VA (2012 – 2014)
Produced high-volume advertising layouts under daily press deadlines. Collaborated with ad sales teams and editorial staff to ensure accuracy, brand alignment, and print quality.
Art Director
Creative Energies – Richmond, VA (2009 – 2012)
Led creative campaigns for clients including Carl Zeiss Optics, Alcoa Flexible Packaging, and the Virginia Holocaust Museum. Produced print collateral, event materials, and branded experiences. Managed client relationships and production vendors.